My less-than-a-year-old brand was doing 6-figures/month—until I lost my FB ad account, which nearly crippled me. I only had 2 months of cash before needing to file for bankruptcy. Being stressed & overwhelmed from working long hours made things feel even worse.
What I was forced to discover in those 2 Months allowed me to re-build a business that didn't depend on ads or social media.
Not long after that, we hit a road block and growth cap in the business. We started experiencing Issues with cash-flow, supply chain issues, customer complaints, staffing shortage, you name it. We were really considering shutting the business down. Around that time, my wife Natarcia quit her 6-figure corporate job. Her expert skills in operations, business development, project management and team development were exactly what we needed. She joined as the COO and focused on the operations of the company while I pushed our marketing efforts hard.
We cut expenses and scaled back up to 6-figure months with 40% profit while working less than 20 hours a week. With the strong systems we built, we were able to develop a strong team, stay close to our products and customers all while keeping cost lean. Within that year, we grew to 7-figures. Our team felt proud to work in a brand that focused on quality.
While scaling to multiple millions, we started our family and decided it was time to take things slower. We moved to a beach house and worked 10 hour weeks. Building generational wealth and freedom for our family was the #1 priority from jump so we decided to sell our company. We had over 200+ interested investors which created a bidding war. After 2 months on the market, we were bought by a global brand. We discovered that what we built was rare. Our broker and the investors told us that we built a business that was irresistible to buy. Only 20% of brands that go on the market are successful in selling their business.
We created our 3-step program because we did not want to leave other founders behind to fall in the 80% of failed brands. We can relate to the struggles at every stage and want you to know that you are not alone. We created a step-by-step system for the novice founder to the expert founder + a community of high-performing founders for you to lean on and level up with. No matter what level of business you are in, we have the resources to help your brand get to it’s highest potential— whether you desire to eventually exit your brand like we did, or just build a business that allows you to work less & live a richer life.
Gamal & Natarcia Codner